Monday, October 14, 2019

Kroger Launches 41st “Fight Cancer Day” Fundraising Campaign

Last week, Kroger and local participating agencies held the opening event of their annual fundraiser at the Coventry Lane Kroger in Fort Wayne. Kroger’s Central Division once again encourages the people of northeast Indiana to “Join the Fight” as a donor in the annual “Fight Cancer Day” campaign.

Representing the agencies this year were Tammy Royer for the American Cancer Society — Indiana, Sarogini Ranasinghe for Cancer Services of Northeast Indiana, and Polly Workman for Francine’s Friends. Each is a cancer survivor and can share a powerful story of courage and resiliency to help raise money in the fight against cancer

“Kroger is proud to start the drive by pledging a portion of today’s sales to this year’s campaign,” said Todd Graham, Kroger district manager. “Fight Cancer Day offers all of us a chance to acknowledge the strength and tenacity of cancer survivors and their families. We are grateful to everyone who contributes to support the agencies that provide such an important service in the fight against cancer.”

In addition to donations raised on Oct. 3, shoppers will be able to make donations at the cash register throughout the month of October. New this year is a special day for each organization:

· On Friday, Oct. 11, Cancer Services of Northeast Indiana received all customer donations made that day.

· On Friday, Oct. 18, the donations will go to Francine’s Friends.

· On Friday, Oct. 25, American Cancer Society will receive all donations made.

Kroger’s Fight Cancer Day proceeds exceeded $50,000 in 2018, boosting the total raised through the event’s 40-year history to more than $5 million.

“Francine’s Friends is incredibly proud and excited to partner with Kroger, Cancer Services, and ACS in Fight Cancer Day once again,” said Marita Dwight-Smith, director of Francine’s Friends Mobile Mammography. “At year 15, our program has a unique and long history with Kroger, and we continue to bring the Francine Friend’s coach to Fort Wayne area Kroger stores throughout the year. This is about making early detection available to all women in our community, regardless of any barriers, and we are thrilled to join forces each October with Kroger.”

So shop, shop, shop!