The “Kroger Fight Cancer Day 2016” promotion will be themed to honor local “superheroes” that were nominated by the participating cancer agencies for being a survivor or devoted in the fight against cancer. The three superheroes include: Kendall Williams — Cancer Services, Donna Emley — Francine’s Friends, and Jeff Krudop — American Cancer Society. Each has donned a costume & cape on billboards and in-store posters throughout the Fort Wayne area. This year, customers and associates will be offered the opportunity to take photos in a superhero standup that will be in all 15 stores.
Over 37 years, the annual Cancer Day event has raised $4,816,773 for local cancer organizations and the company hopes to significantly exceed that amount in 2016. “Kroger Fight Cancer Day 2015” total proceeds were $76,271. Volunteers from ACS, Cancer Services and Francine’s Friends, many of whom are cancer survivors, will be working in stores across the region in support of the event.
The "Fight Cancer Day" Superheroes will be making a guest appearance on October 14th at the Francine's Friends 12th Annual "Lunch with Friends" fundraiser at the Allen County Memorial Coliseum. This year's theme is "Celebrating Champions" and Kroger is a sponsor of the annual event.