Wednesday, May 20, 2015
New Markets Grocery Stores and Robinson Fresh Partner to "Melon UP!" and Raise Funds for Francine's Friends
" I think we accomplished several things: Created awareness for a fantastic cause, raised money for a great local charity organization, sold some watermelon, and created a foot print for future events," said Doug Knowles, New Market, North Manchester. " It has been a pleasure working with Francine’s Friends on this charitable event."
Watermelon provides a huge dose of antioxidants, about 80 percent of the daily vitamin C requirement, and 30 percent of vitamin A, or beta carotene. Watermelon also contains lycopene, the famous cancer-fighting substance found in tomatoes.
Beginning on May 4th, New Market received $1 and $5 donations (names written on paper watermelon slices) at the cash registers. Donations were signed and posted prominently in four New Market stores.
On 5/8 and 5/9, customers were offered a free watermelon with each $5 donation. In-store promotions included watermelon samples, carving demonstrations, an info table, and activities for kids.
Click here to see more photos on Facebook.